Like all modern loyalty programs, we send individualized offers and rewards to our customers based on varying factors like purchasing habits, visit frequency, and location demographics.
- We don't want to send Java Wave to our customers who don't like coffee.
- Our customers who only stop by for a fuel fill up might receive a special offer to entice them to visit us inside the store.
- Some of our locations offer items that others do not (regional items and made to order food for instance), so we send those appropriately.
Although we are focused on refining our F.E. Perks loyalty program for YOU based on YOUR habits and the things YOU like, we still offer general weekly "ON US" coupons to every member who has our mobile app, member pricing, and fuel savings from buying the things you already love!